WORK LIKE A HUMAN.

HUMAN? NOT A WORD OFTEN USED TO DESCRIBE SMOKESTACKS AND TEXTILE MILLS.

But General Assembly is much closer to human scale than other industrial make-overs.

GENERAL ASSEMBLY IS DESIGNED FOR SMALLER VENUES AND FEWER TENANTS.

Down the road from the NoDa Brewery and between the Parkwood and 25th Street Blue Line Rail Stations, General Assembly exists at the center of a growing ecosystem—an innovation hub within the North End Smart District and Charlotte’s Applied Innovation Corridor.

A COMMUNITY BUILT TO SUCCEED.

General Assembly is designed to support a like-minded community of creative entrepreneurs. Not just within its space, but in the surrounding neighborhood. Throughout NoDa, people are trying new things. New businesses. New restaurants and breweries. Rebuilding the old, rethinking the new…working and succeeding in a safe, collaborative and inspiring environment.

A DESIGN INSPIRED BY THE BEST OF OLD AND NEW.